After watching tourists struggling with maps and Guides on the London Underground, I had an idea to create a tourist friendly map of Portobello Road.
The key was to create not just a map but all the information that a visitor would need. To this end, the conundrum was how to create this in a user-friendy format.....
So we came up with an Ingenious five fold Guide that opened from either side. As shown. We started by photographing every building in Portobello Road. This was transposed into cartoon style artwork in the correct colours and detailing throughout the entire length of the Market.
On the reverse pages we added a Pub and Food Guide with an Insight and brief History of Portobello Road.......
The venture was a complete success and we sold out in the first year.
